Social media has allowed businesses to reach the consumer directly in a matter of seconds! Bloggers, artists and socialites with large online followings are able to impact the consumer and influence the market instantly with literally no promotional campaign – Instagram is the new campaign.
The Ian Connors, Kendall Jenners and Raf Simmons of the net are changing the way media is being spread, how people look at fashion and traditional forms of media are becoming increasingly irrelevant.
This was a very interesting documentary that touches on socialites and even how normal people are influencing others through sharing, creating and their personal expression online. Watch the whole “The Rising Power of Social Media Influencers” documentary above.